The Jimi Hendrix App: A New Category of Cool [VIDEO]

post by KM

Sony Music Entertainment, Experience Hendrix, LLC, and Universal Mind have expertly fused music and technology to create a new category of cool.

The trio recently released Jimi Hendrix : The Complete Experience, a free app for iOS devices that is "the most innovative Jimi Hendrix experience available anywhere."

The application was developed in an effort to tell Jimi's story in an fun, interactive way, and create a deeper connection with his fans.

Take a look at the free app in action:


Features for Jimi Hendrix : The Complete Experience include:

• Discography – Flip through the full collection of Hendrix’s albums. iTunes integration lets you play the songs you own, sample those you don’t and purchase new tracks from within the app.
• Filmography – Discover documentaries, live performances, and other films about Hendrix.
• Venues – See photos, video clips, and descriptions of the concert venues that defined the Hendrix legacy.
• Locations – Geo fencing alerts will let you know when you are near Hendrix landmarks. Visiting the landmarks will award you virtual passport stamps.
• Social Media Integration – Share accomplishments and information from the app with your social network with the integrated Twitter sheet and Facebook.
• Connect Across Multiple Devices – Use AirPlay to connect with your Apple TV or Airplay speakers.

As the intersection of music and technology continues to expand, I suspect that more musicians and their respective labels will explore this new category of fan engagement.

What do think of the concept? Does this sort of interactive mobile storytelling have a place in the future? Sound off in the comments section below. And as always, be sure to share this post and subscribe to our site to get all of our posts via email. Cheers to music and technology.