Digital Urban Collective - Mack And Brown - Music, Art & Tech

2012 Coors Light National Rap Competition [VIDEO]

post by KM

coors light search for the coldest
Coors Light® has partnered with former N.W.A. member and Hip Hop pioneer Ice Cube for the Coors Light Search for the Coldest contest (a national talent search for the best MC in America).

Coors Light Search for the Coldest includes a regional tour and competition where MCs will compete to make it to the finale in New York City. Ice Cube, DJ Drama and DJ Khaled will ultimately decide who will be crowned 2012’s Coldest MC.

The grand prize winner will receive the opportunity to develop a single track by a celebrity producer, studio time, and their song featured on the Coors Light Search for the Coldest Mixtape.

Fans can vote for the MC they believe should advance to the final round of the competition by heading over to SearchForTheColdest.com. In addition, fans will also have the chance to win daily prizes, including trips to the ESSENCE Music Festival, and the Search for the Coldest grand finale in New York City.

Interested MCs can upload an audio track or video of an original song between April 1, 2012 and May 15, 2012. Here are the contest's official RULES.