World's First Interactive Shoppable Music Video

post by KM

Online clothing retailer Ssense has released "The World's First Interactive Shoppable Music Video." Simply put, it's the first music video that allows you to make purchases within the video.

The "Interactive Shoppable Music Video" for the song "I Think She Ready" features Australian female rapper Iggy Azalea alongside Hip Hop duo FKi.

Clicking on the "S" icons inside the music video will pause the video and present a page which displays all of the products worn in that particular shot. Check out the video below to experience this new 21st century music-merchandising concept.


There is definitely a huge opportunity here for retailers, musicians, advertisers and pretty much everyone else who wants some digital product placement.

What do you think of this "Interactive Shoppable Music Video" concept? Would you actually purchase the merchandise in a music video? Sound off in the comments section below.