CD Baby Partners with Rumblefish for Music Licensing
post by KM
Music fans and business institutions will be able to add music from CD Baby’s song catalog (some 3.5 million tunes) into YouTube videos, Vimeo videos, Facebook videos, and other such online video sharing platforms. Talk about a perfect union of music and technology.
In addition, indie artists can access lucrative opportunities in TV licensing, movie licensing, game licensing, and advertising licensing.
"We're here to help our artists connect with their fans through every avenue available. Fans can add soundtracks to their videos and slideshows, and they can share them on their favorite sites like YouTube and Vimeo, as well as in mobile apps like Animoto and Instagram," stated CD Baby President Brian Felsen.
"Rumblefish is the clear leader in sync licensing and can open these doors for our artists through its deals with social destinations like YouTube."
To date, Rumblefish has been able to license around 5 million tracks from its song catalog into user generated slideshows, videos, games, and presentations. Most of this was achieved largely because of its deal with YouTube.
"The opportunities in sync licensing have never been bigger. There are hundreds of millions of consumers looking to add soundtracks to billions of videos, photos and other user-generated content, not to mention several thousand professional music supervisors working on commercial productions. We want to help them all create the perfect soundtrack," mentioned Rumblefish founder and CEO Paul Anthony.
Web sites licensing music via Rumbelfish include Google, Amazon Studios, Animoto, Virtual Active and Kaiser Permanente.
CD Baby artists can begin signing up to join the Rumblefish catalog starting 12/15/11.
